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Product details
File Size: 21968 KB
Print Length: 208 pages
Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
Publisher: Peachpit Press; 1 edition (December 10, 2003)
Publication Date: December 10, 2003
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B004XIBL2G
Text-to-Speech:
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Amazon Best Sellers Rank:
#663,569 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I purchased John McWade's BEFORE & AFTER: HOW TO DESIGN COOL STUFF, BEFORE & AFTER: GRAPHICS FOR BUSINESS, and BEFORE & AFTER: PAGE DESIGN, and I love all three books! I subscribed to McWade's Before & After magazine for years, and it was solid gold. These three books are all excellent, and continue that fine tradition. They feature hundreds of design examples, including variations on each one, explanations of the design choices being made, and information on how to create each effect and layout. I am thrilled with my purchase.
This is the sort of book I normally wouldn't buy - I might borrow it at the library, but not being a designer (I'm a writer), I don't really keep much design reference on hand.This book, however, has earned a permanent place on my bookshelf. I ran across Before & After magazine several years ago and fell in love with McWade's clean, clever style. Since I needed to make some marketing materials for my own business on the cheap, I bought his book.McWade's templates make it easy for even a noob to lay out everything from a promotional postcard to stationery to ... well, any written materials. People to whom I've shown my own pieces (based on McWade's designs) have been impressed with their visual punch. (The paper airplane flyer [get it?] was a real hit.)And he explains why he makes the choices he does design-wise in language even a layperson can understand.I'll probably never do any serious design work myself, but McWade's Before & After (the book, the website and the magazine) have made me appreciate good design like never before.
This entire BEFORE & AFTER SERIES on design is FANTASTIC. I've been doing graphics design for over 25 years, but it's great to be reminded of the basic principals and concepts of graphic design. This series tells it as it is, with real world examples to boot. I keep all 4 of their books, right next to my desk for quick ideas when I have creative block, or as a reference to look up design principals, or simply to gain a different perspective on a current design project. They make me look professional at all times.
I used this book extensively when designing my own book, Treasure of Shabbat: An Illuminated Guide to the Shabbat Table Experience. It was very helpful.
Designers be ware! You will be 100% better with this book. Follow the templates and man! You will have a great outcome of your design!
Before & after examples are a great way to learn and the book provides plenty of them. What I espcially appreciate is the way McWade explains he choices--he is an excellent teacher. Some designers want to show off but don't really want you to understand their thought process. McWade explains. He wants you to get it. The other thing I appreciate is that his 'afters' don't all look the same--this a designer with a wide repetoire that he is willing to share with others.
This book goes into great detail about how to exactly create the author's provided designs. You have to really want to create something exactly like the sample for this to be of any help. But even the explanations seem kind of fragmented and hard to follow, even with the illustrations. I really expected a book that would simply show a lot of "before and after" designs, what made the "after" work better, etc.
I subscribe to the before & after website and decided to buy this book based on my satisfaction with that membership. The book has great design information. It's so helpful to have the here's what it looked like before and here's how it could be better aspects. It really helps me in my design work.
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