Free Ebook E-Commerce 2019: Business, Technology and Society (15th Edition)
E-Commerce 2019: Business, Technology and Society (15th Edition)
Free Ebook E-Commerce 2019: Business, Technology and Society (15th Edition)
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About the Author
Kenneth C. Laudon is a professor of information systems at New York University’s Stern School of Business. He holds a BA in economics from Stanford University and a PhD from Columbia University. He has authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon has also written more than 40 articles concerned with the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. Professor Laudon’s current research is on the planning and management of large-scale information systems and multimedia information technology. He has received grants from the National Science Foundation to study the evolution of national information systems at the Social Security Administration, the IRS, and the FBI. Ken’s research focuses on enterprise system implementation, computer-related organizational and occupational changes in large organizations, changes in management ideology, changes in public policy, and understanding productivity change in the knowledge sector. Ken Laudon has testified as an expert before the United States Congress. He has been a researcher and consultant to the Office of Technology Assessment (United States Congress), the Department of Homeland Security, the Office of the President, several executive branch agencies, and Congressional Committees. Professor Laudon also acts as an in-house educator for several consulting firms and as a consultant on systems planning and strategy to several Fortune 500 firms. At NYU’s Stern School of Business, Ken Laudon teaches courses on managing the digital firm, information technology and corporate strategy, professional responsibility (ethics), and electronic commerce and digital markets. His hobby is sailing. Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations as well as small and medium-sized businesses as an attorney with NYC law firm Proskauer, with expertise in intellectual property law, technology law, Internet law, and privacy law, as well as general corporate law. Carol is also a co-founder, with Ken Laudon, of Azimuth Interactive, one of the first “ed tech” firms and creator of some of the first interactive software training and testing systems for higher education and corporate training, and, today, a provider of digital media and publisher services for the higher education industry.
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Product details
Hardcover: 912 pages
Publisher: Pearson; 15 edition (February 10, 2019)
Language: English
ISBN-10: 0134998456
ISBN-13: 978-0134998459
Product Dimensions:
8.2 x 1.4 x 10.4 inches
Shipping Weight: 3.5 pounds (View shipping rates and policies)
Average Customer Review:
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Amazon Best Sellers Rank:
#350,527 in Books (See Top 100 in Books)
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